There are many reasons for why some pressure groups are more
successful than others. One of them is due to their relationship with the
government. Some insider pressure groups are in close contact with senior
civil servants and ministers and are therefore able to influence
legislation. For example, Trade Unions and the British Medical
Association may be asked to share their expertise and policy details.
These groups may be more successful than outside groups , who will find it hard
to influence government legislation. These may be groups who wish to work
with the government such as Greenpeace or because of their violent methods that
cannot be associated with the government, for example Anti Animal Testing
Groups. Therefore, these groups may be less successful in directly
influencing the government.
Furthermore, a reason why some pressure groups are more successful is
because of there financial situation and organisation. Pressure groups
can receive money from membership fees and donations for instance.
Evidently, this results in pressure groups having a higher success rate as they
can spend more money on advertising and employing professional lobbyists,
scientists etc. Ultimately, this can influence public opinion and the
government, making the pressure group more successful, for example Live
8. In addition the success of a pressure group is also based on there
organisation, more publicity campaigns can keep the cause going and gain
support from the public eye. In recent events, Ash was successful
promoting the dangers of smoking which resulted in the ban in public
areas. Therefore, this shows that wealthy and organised pressure groups
may be more successful in influencing the government.
Moreover, a
third reason why some pressure groups are more successful than others is due to
the media. Media coverage plays a significant role in manipulating the
views of the public, the media will portray a pressure group as important or
not important therefore influencing public opinion. For instance, Live 8
used the media to raise awareness of problems in Africa, without media
attention the pressure group would have been unsuccessful. This shows
that the media helps to improve public image, however it is apparent that a
well known charismatic leader can influence the success of a pressure
group. For example, Bob Geldof and Bono helped to promote problems in
Africa. This maintains that the media can determine the success of a
pressure group.
In conclusion,
the decision on methods used can affect the success of pressure
group. For instance, Amnesty International refuse to use militant methods
to promote there cause. On the other hand, extreme methods used by
pressure groups can lead to the alienation of public support. For
instance, the direct action used by Father 4 Justice and Anti Animal Testing
groups can often be of a violent nature. Therefore, this implies that the
methods of practice used can effect the success of a pressure group.